Since 1964, Kérastase has been creating new haircare services developed with the most advanced formulas. Dedicated to enhancing the natural beauty of hair, Kérastase is based on three essential values:
Performance | Expertise | Personalization
Since its creation, La Recherche Avancée L’Oréal has produced some of the most revolutionary technology in the industry. Kérastase products are innovative, unique formulas designed for both men and women and a multitude of different hair needs. To ensure targeted effectiveness, product formulation procedures are highly demanding, piloted by a specifically-designed program including in vivo tests on all hair types. The evaluation center in Paris, the only one of its kind, has a panel of 8,000 volunteers and 60 experts and conducts 50,000 evaluations per year. The brand is truly an example of science inspired by the quest for beautiful hair.
Kérastase… uniquely classic as well as modern, audacious yet not provocative, aspirational without being inaccessible.